Imaginary Works Inc. — Project Design
Imaginary Works is a project design company in Tokyo. We don’t stop at meetings and decks; we stay until things are working on the ground.
Who we typically work with
IMAWAKU Framework
Most engagements begin before the problem has been put into words. You can bring us in at any phase. We work in short cycles: form a hypothesis, try it small, look at the result and adjust.
Phase 0
Articulating the problem and forming hypotheses
Phase 1
Market research, customer interviews, prototypes
Phase 2
Designing and launching the product, brand or organization
Phase 3
Operations design, reading the numbers, handover
Cross-cutting | AI decisions (Capability Map)
A map of which work to hand to AI and where to keep people. It can run alongside any phase, or on its own.
Services
We work in four areas. If you are not sure which one your question falls under, we will sort that out together in the first consultation.
Projects
This page lists engagements by Imaginary Works and engagements our founder led before the company was incorporated. Some client names are withheld for confidentiality.
Featured
Featured
Updates
News about the site and about what we have newly started.
2026.09
2026.08
2025.10
Representative
Representative Director & CEO
Graduated from the School of Bioscience and Biotechnology, Tokyo Institute of Technology, and earned a Master of Engineering in supramolecular biosystems at Yokohama City University. Spent 15 years in marketing, business turnaround and business development at one of Japan’s largest advertising groups. During that time, went to MIT Sloan School of Management to study system dynamics, earning an MBA (Sloan Fellows). Later launched the Japan advertising business for a global platform company and served as Chief Revenue Officer at a worktech SaaS company. Currently Director, CGO/CMO at U Share Inc., alongside executive roles at several operating companies, while leading Imaginary Works’ work on new businesses, brands and organizations, and on AI adoption decisions.
We assemble a team for each engagement. Articulating the idea, design and project management are handled in-house, while design, engineering, writing and video are covered by outside partners who join us according to what the engagement needs. At kick-off we tell you who holds which role, and if the team changes part-way through we let you know in advance.
Fit
We put this up front so that neither of us wastes time.
Company
Contact
Your question does not have to be fully formed. We will hear where you are over a video call and work out together which phase to start from and what to do. Start from whichever is closest to your enquiry.
Enquiries about a new business, a brand or building an organization.
Send this as a business, brand or organization enquiry →Enquiries about breaking roles down into tasks and mapping which work goes to AI and which stays with people.
Send this as an AI advisory enquiry →Requests for talks, contributed articles and interviews.
Send this as a speaking, writing or press request →For people who could work with us in design, engineering, writing or video.
Send this as a partnership enquiry →If the form does not work, please email info@imawaku.jp. Your information is used only to answer your enquiry and to get back to you.